![]() The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. Click to view more on Perreault/Cannon’s Essentials of Marketing 15th edition here. Essentials of Marketing 15th edition (released Feb 2016) is the new edition of Basic Marketing 19th edition.
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